by Pamela Howard | Sep 10, 2026 | Plastic Surgery Marketing
Most Plastic Surgery Blogs Should Have Stayed Unpublished An article applying one of Millard’s Principles to modern SEO for plastic surgeons For the private practice physician, I have some bad news. Something you all hoped to escape from your residency days: case...
by Pamela Howard | Sep 5, 2026 | Plastic Surgery Marketing
A warning to plastic surgeons: check your SEO package for bad SEO deliverables that can and will harm your rankings. “Thou shalt not have a routine.” – Sir Harold Gillies During my years working with Dr. Ralph Millard outside of the OR, but in the business of...
by Pamela Howard | Jul 9, 2026 | Plastic Surgery Marketing
Medical SEO is unlike general SEO in that not only is the physician’s reputation on the line as a business owner, but additional considerations must be incorporated beyond a general business model’s web presence. These considerations include HIPAA compliance and each...
by Pamela Howard | May 2, 2026 | Plastic Surgery Marketing
Key Takeaways Some large marketing agencies deliberately sabotage your SEO and online presence to pressure you into buying more expensive full-service packages. Common dirty tactics include changing your Google Business Profile NAP information and bulk posting low...
by Pamela Howard | Mar 24, 2026 | Plastic Surgery Marketing
In plastic surgery, reputation is built in the operating room, but it is discovered online. Plastic surgery residents spend years mastering surgical technique, aesthetic judgment, and patient safety. Yet very little of that training addresses something that will...
by Pamela Howard | Mar 19, 2026 | Plastic Surgery Marketing
Understanding the Plastic Surgery Patient Acquisition Process Traditional marketing theory teaches that consumers move through a predictable funnel: Awareness, Interest, Decision, and Action. For decades this model guided how businesses approached advertising and...
