by Pamela Howard | Mar 24, 2026 | Plastic Surgery Marketing
In plastic surgery, reputation is built in the operating room, but it is discovered online. Plastic surgery residents spend years mastering surgical technique, aesthetic judgment, and patient safety. Yet very little of that training addresses something that will...
by Pamela Howard | Mar 19, 2026 | Plastic Surgery Marketing
Understanding the Plastic Surgery Patient Acquisition Process Traditional marketing theory teaches that consumers move through a predictable funnel: Awareness, Interest, Decision, and Action. For decades this model guided how businesses approached advertising and...
by Pamela Howard | Mar 14, 2026 | Plastic Surgery Marketing
Trust as the Foundation of Authority High-performing plastic surgery websites do not succeed simply because they are visually impressive or aggressively optimized for keywords. They succeed because they demonstrate credibility. Trust signals from surgeon credentials,...
by Pamela Howard | Mar 10, 2026 | Plastic Surgery Marketing
The Use of Cost & Price Keywords Can be Costly for Your Website One of the most common mistakes I see on plastic surgery websites is the aggressive pursuit of “cost” keywords. On the surface, these keywords look attractive — they often have high search volume and...
by Pamela Howard | Mar 9, 2026 | Plastic Surgery Marketing
Plastic surgery operates under a different set of expectations than most medical websites. Patients evaluating aesthetic procedures closely examine before-and-after results, research surgical techniques, and compare multiple surgeons before scheduling a consultation....
by Pamela Howard | Mar 8, 2026 | Plastic Surgery Marketing
The Problem with Template SEO in Plastic Surgery Plastic surgery websites operate in one of the most competitive and reputation-sensitive environments on the internet. Yet many practices are still marketed using templated SEO systems originally designed for retail...
