by Pamela Howard | Mar 14, 2026 | Plastic Surgery Marketing
Trust as the Foundation of Authority High-performing plastic surgery websites do not succeed simply because they are visually impressive or aggressively optimized for keywords. They succeed because they demonstrate credibility. Trust signals from surgeon credentials,...
by Pamela Howard | Mar 10, 2026 | Plastic Surgery Marketing
The Use of Cost & Price Keywords Can be Costly for Your Website One of the most common mistakes I see on plastic surgery websites is the aggressive pursuit of “cost” keywords. On the surface, these keywords look attractive — they often have high search volume and...
by Pamela Howard | Mar 9, 2026 | Plastic Surgery Marketing
Plastic surgery operates under a different set of expectations than most medical websites. Patients evaluating aesthetic procedures closely examine before-and-after results, research surgical techniques, and compare multiple surgeons before scheduling a consultation....
by Pamela Howard | Mar 8, 2026 | Plastic Surgery Marketing
The Problem with Template SEO in Plastic Surgery Plastic surgery websites operate in one of the most competitive and reputation-sensitive environments on the internet. Yet many practices are still marketed using templated SEO systems originally designed for retail...
by Pamela Howard | Mar 7, 2026 | Plastic Surgery Marketing
Why Many Plastic Surgery Websites Struggle to Rank in Google Plastic surgeons invest heavily in their websites to attract high-value cosmetic procedure patients. Yet many practices unknowingly work with marketing agencies that apply outdated or generic SEO strategies...
by Pamela Howard | Feb 15, 2026 | Plastic Surgery Marketing
Exploring the evolution of the SEO Compass, accompanied with a list of outdated tactics for the modern medical website. Pardon me as I address this article in the first person for this article is about experience. From working the front desk to being trained to assist...
