Marketing Insights & SEO for the Plastic Surgery Industry
Aesthetic Veritas explores the evolving landscape of plastic surgery marketing, SEO strategy, and website architecture for aesthetic practices. These articles examine the unique challenges of marketing within aesthetic medicine, where patient trust, visual outcomes, and professional reputation shape every digital interaction.
Plastic Surgery SEO
Website Strategy
Principle 23: When in Doubt, Don’t Publish
Most Plastic Surgery Blogs Should Have Stayed Unpublished An article applying one of Millard’s Principles to modern SEO for plastic surgeons For the private practice physician, I have some bad news. Something you all hoped to escape from your residency days: case...
Avoid the Rut of Routine when it Comes to SEO
A warning to plastic surgeons: check your SEO package for bad SEO deliverables that can and will harm your rankings.“Thou shalt not have a routine.” - Sir Harold GilliesDuring my years working with Dr. Ralph Millard outside of the OR, but in the business of plastic...
Medical SEO Case Study: Reviving a Dentist Website from Doorway Page Disaster to Steady Growth
Medical SEO is unlike general SEO in that not only is the physician’s reputation on the line as a business owner, but additional considerations must be incorporated beyond a general business model’s web presence. These considerations include HIPAA compliance and each...
Pamela Howard
Plastic Surgery / Medical SEO Strategist & Website Developer
Pamela Howard is a digital strategist specializing in plastic surgery marketing, website development, and search engine optimization. With more than two decades of experience working within the aesthetic medicine industry, she focuses on helping plastic surgeons build authoritative websites that attract qualified patients through strategic content, technical SEO, and ethical digital marketing practices.
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